The proliferation of data vis-à-vis social media has turned sites like Facebook, Twitter, YouTube, and LinkedIn into rich breeding grounds for valuable customer insights. BI solutions are no longer restricted to internal business processes. Open Analytics harnesses the power of social media using BI to examine demographics, interests, preferences, psychographics, and more.
The opportunities to leverage social media analytics to inform business strategy decisions are endless. Make more meaningful connections; personalize offers, and time your campaigns when consumers are most likely to pay attention. Investigate differences among various customer segments; identify your most influential fans, and create brand ambassadors to expand your reach.
We’ll make the information your consumers voluntarily share one of your greatest sales and marketing assets.